The franchise math broke.

Reputation platforms grew up serving dentists, plumbers, and law firms at $300 per location per month. That math punishes franchise networks. A 200-store brand staring down $720,000 a year for review monitoring is not a serious offer.

FranchiseFrontline is the answer that publishes its multi-location pricing instead of hiding behind "enterprise call us." Per-location billing, with discounts that scale, and a free corporate rollup once enough of a brand's franchisees are on.

What we believe

The bad review matters most. Every competitor in the space leads with "get more 5-stars." Operators we have talked to are ten times more worried about the 1-star they did not see than the 5-star they did not ask for. Lead with the bad one.

Operators run the storefront, not a marketing stack. Sign-in is passwordless. Setup is self-serve. Every screen reads like operator English, not procurement English.

Brands should be invited in, not paywalled out. If a brand's franchisees sign up, the brand gets visibility for free. Pay only if you want to enforce centrally.

We do not promise five-stars. We promise faster response on the bad ones and brand-consistent draft language. The rest is your product, your service, your team.

Who's behind this

Built by Durango Advisors, an advisory practice for multi-unit retail and franchise operators. We had been doing reputation work by hand for franchise clients and got tired of telling them the existing tools were either too expensive or built for the wrong shape of buyer. So we built one.

Where we are

Durango, Colorado. The view out the window is the San Juan Mountains. The product team is small on purpose.